Supercharge your CTV with + AI Campaigns emotional intelligence Supercharge your CTV with + AI Campaigns emotional intelligence

Extraordinary results for CTV through powerful AI targeted audiences based on psychographics and emotional intelligence.

ZenVision for CTV revolutionizes CTV advertising by leveraging Zenapse's groundbreaking Large Emotion Model (LEM) to supercharge CTV advertising effectiveness.

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Graphic that illustrates expected improvements of 10x brand awareness, 20x average ROAS and 4x average conversion lift.

ZenEQ Audience for CTV

ZenEQ Audiences offer advertisers the power of AI-driven emotional intelligence to improve the performance, relevance and ROAS of CTV advertising campaigns.

Value to CTV Advertisers

ZenVision AI builds audiences by analyzing both content and individual viewer's beliefs, emotions and sentiments. This allows marketers to use ZenEQ Audiences to precisely reach and align brand message with their target audience on an individual level.

Publisher Benefits:
  • Increase Advertiser Demand for Inventory
  • Better Inventory management
  • Higher Inventory Value
  • Grow Revenue
Advertiser Benefits:
  • Enhanced Targeting
  • Higher Awareness & Recall
  • Increased Engagement & Conversion
  • Increased Revenue and Brand Value
  • Increased ROAS
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Industry Solutions
& Master Segments

Next-Gen Audience Targeting

Powerful emotional intelligence and advanced segmentation enable superior targeting for a marketing message, so advertisers can reach the right audience with the right message at the right time — maximizing campaign effectiveness. Aligning your message with the psychographics of your audience — beliefs, sentiment & emotion — brings increased relevance that leads to higher awareness and engagement.

ZenEQ Industry Solution

  • Retail
  • CPG
  • Automotive
  • Health and Wellness
  • Pharmaceutical
  • Financial Services
  • Insurance
  • Telecom
  • Electronics
  • Travel

ZenEQ Master Segments

  • Family-centric
  • Money Matters
  • Wellness Seekers
  • Digital Adopters
  • Social Experiences & Connectors
  • Positive Impact & Environment
  • Convenience Seekers
  • Knowledge Focused
Graphic that illustrates a lift in conversions
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How zenvision matches content to consumer
First: Content, Ads & Consumer behavior are analyzed by ZenVision. Second, ZenVision packages content into ZenEQ Master Segments. Third: Advertisers can target consumers by ZenEQ and align offer and messaging to consumer preferences. Fourth: Emotionally Intelligent ad is Delivered. First: Content, Ads & Consumer behavior are analyzed by ZenVision. Second, ZenVision packages content into ZenEQ Master Segments. Third: Advertisers can target consumers by ZenEQ and align offer and messaging to consumer preferences. Fourth: Emotionally Intelligent ad is Delivered.
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ZenCore

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CTV Publishers and advertisers can leverage our proprietary consumer psychographic model to align the marketing messages served to them with the content they care about. As viewers engage with content, ZenVision's understanding of a consumer grows deeper, and our ZenEQ segmentation continually evolve to optimize predictions.

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Supercharge your CTV campaigns
with AI and emotion intelligence

With the ZenVision for CTV, publishers can increase the value of their inventory by offering their advertisers ZenEQ Audiences — next-gen audience segmentation with advanced psychographic targeting. Advertisers can power their campaigns with emotional intelligence to drive more informed media buys to connect more deeply with viewers, and put the right message in front of the right audience.