Categories and Purposes of Data Collected by Zenapse
Direct Identifiers
Pseudonymous Identifiers
Business Information
Online Activity Information
Geolocation Information
Inferences regarding Attributes/Interests
Sensitive Information
Customer Owned Information
Zenapse uses all categories of personal information to:
- Provide Services to our business customers, manage our contractual relationships, and communicate with our business customers;
- To fulfill your requests and respond to your questions;
- To enforce our terms and conditions, prevent, detect, and respond to fraud, security threats, other criminal behavior, and to protect our rights property and the rights and property of others;
- To comply with applicable law and respond to lawful requests and legal process;
- As needed in an emergency to prevent personal harm; and
- As necessary and appropriate in the context of any corporate transaction including a merger or sale of the company.
In addition to the general purposes listed above applicable to all categories of data, Zenapse uses Pseudonymous Identifiers to:
- Recognize returning website visitors;
- Recognize authorized representatives of business customers on our Platform or using our services;
- Derive insights and inferences about online consumers in order to provide our Services;
- Enable our business customers to communicate more effectively with their customers and prospects via tailored messaging, including marketing messages;
- Conduct internal research, enhance existing Services, and develop new services.
In addition to the general purposes listed above applicable to all categories of data, Zenapse uses information about the activities of our Website visitors and Platform users to:
- Understand how our business customers and prospects interact with our Websites and Platform;
- For internal research, to improve user experience and to enhance our Websites, Platforms, and Services; and
- To inform and improve our outreach and online interactions with customers and prospects.
In addition to the general purposes listed above applicable to all categories of data, Zenapse uses information about the Online Activities of individuals interacting with Zenapse Services to:
- Help our business customers personalize and optimize the content, including marketing content, shown to an individual interacting with their websites, apps, connected devices, and content, including marketing content;
- To enhance our understanding of what motivates individual consumers in order to predict customer preferences; and
- For internal research, product development, and to enhance our Services.
In addition to the general purposes listed above applicable to all categories of data, Zenapse uses imprecise Geolocation Information to:
- Help our business customers personalize and optimize the content, including marketing content, shown to an individual interacting with their websites, apps, and ads;
- To enhance our understanding of what motivates individual consumers in order to predict customer preferences; and
- For internal research, product development, and to enhance our Services.
In addition to the general purposes listed above applicable to all categories of data, Zenapse uses demographic information and Inferences drawn from other personal information to:
- Help our business customers personalize and optimize the content, including marketing content, shown to an individual interacting with their websites, apps, connected devices, and content;
- To enhance our understanding of what motivates individual consumers in order to predict customer preferences and optimize customer response; and
- For internal research, product development, and to enhance our Services.
In addition to the general purposes listed above applicable to all categories of data, and in all cases where and to the extent permitted by law, Zenapse may use information about age, race, ethnicity, and/or language spoken at home to;
- Help our business customers personalize and optimize the content, including marketing content, shown to an individual interacting with their websites, apps, connected devices, and content;
- To enhance our understanding of what motivates individual consumers in order to predict customer preferences and optimize customer response; and
- For internal research, product development, and to enhance our Services.
In addition to the general purposes listed above applicable to all categories of data Zenapse uses Customer Owned Information:
- As a data processor, at the direction of our business customers and in accordance with their privacy policies;
- To the extent permitted by our business customers, for internal research and to enhance our Services.